November 6, 2021, from 9 a.m. to 3 p.m.
Our theme is HERBAL COMFORTS.
Our featured speakers will present varied perspectives on herbal comforts.
Scroll down for 2021 vendor information.
Download our Herb Fair poster to share. (coming soon)
We've missed interacting with our MHS members and Herb Fair attendees, and look forward to seeing all of you in person this year!
Greetings Herbal Enthusiasts:
We are thrilled to offer a November 6, 2021 Madison Herb Fair with an expanded vendor presence with more booths and stepped booth pricing to better match your needs. Olbrich Botanical Gardens has recently completed an expansion allowing us to provide these choices in the commons and the Atrium.
Previous Herb Fairs have seen satisfied attendees of over 1000 people. We expect similar attendance this year, especially since we experienced a in-person skip year in 2020.
Includes a one-year membership to the Madison Herb Society. You may register for two or more booths if necessary.
4x10 - $35
8x10 - $60
12x10 - $90
Specific booths will be assigned based on the size you selected. We will be mindful of vendors offering similar products and we will make every effort to provide spacing/distancing between them. You will need to supply your own table or display. Two chairs are provided.
Herb Fair theme
Our 2021 speakers will focus on the theme “Herbal Comforts”. You may want to tie this theme into your product offerings, handouts, etc., and products featuring comforting herbs of various origins are of course welcome as usual.
The obvious focus of our Herb Fair is to provide education and promote the use of herbs, not as an art fair. To that end, vendors are required, at a minimum, to have 75% of their goods Herbal related.
We welcome the following types of herbal products: herbal teas and tinctures, herbal body care products, herbal books and artworks, herbal vinegars and preserves, other herbal food and beverage products, dried and fresh herbs and plants, décor incorporating herbs, and similar items. If you are uncertain whether a product is appropriate, please inquire.
Please note that you must provide as part of your application a list of all the types of products you plan to sell. Your list of products is very helpful for our publicity efforts, and we include it in our handout to Herb Fair visitors.
All vendors must assume responsibility for compliance with applicable food safety laws. Please be aware that Wisconsin has a Cottage Food Law that allows homemade canned goods. Wisconsin’s Cottage Food Law applies only to producers with $5,000 or less in sales per year, and they may sell only at farmers’ markets and other community events (such as the Herb Fair).
All sales must be made in-person and go directly from the producer to the consumer. Home producers are allowed to make jams, jellies, pickled goods, sauces, and any other canned goods that are acidic enough to be safe (needs a pH under 4.6). The link that outlines specifics is: http://forrager.com/law/wisconsin/
Herb Fair Setup Information
Setup will be on Saturday, November 6, from 7 a.m. to 8:30 a.m.
We are scheduling three speakers in the course of the day as usual. The speakers will present their talks in a nearby but separate room.
Herb Fair Documents
Attached you will find:
Following your acceptance as a vendor, information on setup and the show, as well as your booth number will be sent.
If you are interested in presenting a program or workshop at a future Madison
Herb Fair or at one of our monthly meetings on your area of specialty, please let us know so that we may consider you for the future.
Looking forward to seeing you. We hope you will be part of Madison Herb Society's 2021 Herb Fair.
Thank you and welcome,
President, Madison Herb Society
There's much to see here. So, take your time, look around, and learn all there is to know about our previous Herb Fairs and other events.
We hope you enjoy our site and take a moment to drop us a line.
Give customers a reason to do business with you.The 38th annual Madison Herb Fair goes virtual on Crowdcast this year, on
November 7, 2020, from 9 a.m. to 3 p.m.
Our theme is HERBS IN FERMENT.
Our featured speakers will present varied perspectives on herbs in fermented foods and beverages, and on their pleasures and benefits. We also will have some mini-sessions with local creators of herbal products.
Please pre-register for the FREE EVENT at https://www.crowdcast.io/e/madison-herb-fair-herbs so that we can email you schedule updates and announcements for this fun annual event presented by the Madison Herb Society.
All presentations will take place on the Crowdcast
site for the 2020 Herb Fair.
Presented by Linda Conroy of
The digestive system is the gateway to health, as nearly 80% of your immune system lives within it. This talk will offer practical ways to bring herbs and fermented food into daily life, for optimal health, nourishment, and fun!
Presented by Nick Ryan of
the Herbiery Brewery
Nick brews exciting beers with herbs and spices instead of hops. They will discuss which herbs inspired them throughout the process of opening Herbiery and how they decide which herbs to use. Nick will share some failures and some surprising successes.
Presented by Michael McClennen of Wildwood Institute
Granola is a wonderful traditional food, and its benefits are greatly enhanced when it is made using fermented nuts, grains, and herbs. Michael will talk about the nutritional benefits of fermented nuts and grains and give a live demonstration. The recipe he uses will be provided to participants.
Please support our Herb Fair vendors by purchasing directly from their websites.
We appreciate them sharing their herbal knowledge and experience with us.
Our herbal and CBD gourmet truffles are created with the intention of enhancing your wellness, longevity, and radiant living. Our ingredients are organic or wild harvested, and are raw, gluten-free, dairy free, and paleo. Each truffle is hand-rolled with the finest cacao, coconut oil, and medjool dates. We carefully select and blend high-quality nutritious ingredients in these artisan treats for your indulgence. www.inspiredalchemy.org
Herbal education from the four directions of information: Herbal Traditions, Science, Personal Experience, and Intuition, with Nature at the center; from mini-herb walks to year-long herbal apprenticeships. We also offer locally grown and made tinctures, teas, and ointments, and holistic health consultations.
Solid lotion products made with Wisconsin beeswax. Handmade in small batches, these Lotion Bars, Body Lotion Sticks, and Lip Balm will make your skin feel soft, silky, and smooth. You will definitely notice the difference from traditional lotions. Save money by using less. With the winter months approaching, this is the perfect time to stock up for yourself or gifts! Enjoy the additional benefits from herbal scents including Peppermint, Rosemary Mint, Eucalyptus Spearmint, and Orange Lemongrass. Use Promo Code HERB10 for 10% OFF! www.creativequintessence.com
Offering plant spirit classes and products, herbal tinctures, and private consultations. Special Herb Fair offer of a Community Support Herbs sampler box with nervous system support, dream pillow, tinctures, and cough syrup. All of our items are either certified organic or grown without the use of pesticides or chemical fertilizers. All medicines were prepared by us with many of them also grown by us or locally sourced.
$75 Community Support Herbs (CSH) Sampler Box includes 2 small pouches of delicious herbal tea to address relaxing the nervous system, 1 travel-size tincture for stress, 1 travel-size bitters tincture, 1 travel-size detox tincture, 1 small jar of all-purpose salve, 1 jar of horehound cough syrup, 1 dream pillow including herbs, 1 extra packet of herbs for dream pillow, 1 instruction sheet. This beautiful gold box is perfect for gifts or for shipping to your loved ones. The box also has room to add more items! Please see the website for items to add to your order. Local pickup either on the north side of Madison, WI or in Fitchburg, WI. We are willing to ship to those out of the area. For shipping and packaging costs, please inquire. The gold box will also be the shipping box, as it is sturdy corrugated cardboard.
Offering handcrafted herbal wares and supplies, as well as earth-centered education, apprenticeships, classes, and consultations. We grow and wild harvest many of the herbs in our products. Products include salves, infused oils, lotions, tinctures, soap, herbal infused vinegars/honey, dry herbs, beeswax, honey, and much more. www.moonwiseherbs.com
Organic nectars of wellness inspired by
the ancient roots of Ayurveda: Well-Being Tea, Tummy Tea, Masala Chai,
Golden Chai, and Detox Tea.
Beers brewed with herbs and spices instead of hops. Herbiery’s brewmaster, Nick Ryan, is committed to bringing hop-free beer to all those who appreciate novelty, invention, and bold, unique flavors.
Annually sponsored by the Madison Herb Society, the Herb Fair reaches out to the public through lectures and demonstrations and provides an outlet for members to expand their knowledge and abilities to use herbs.for members to expand their knowledge and abilities to use herbs.
This is a free event and open to the public.
Get the latest Herb Fair vendor information, including Vendor Application Form, map of the vendor space, and more. The 2019 Vendor space is SOLD OUT!
2019 Vendor List
ARTiculations by Bonnie - Bonnie Valley
Cackle Bee & Bloom Skin Care - Lisa Lewis
Chicory Arts and Herbs - Judith and Steven Durley
dōTERRA Essential Oils - Teai Czajka
Four Elements - Jane Hawley Stevens
Inspired Alchemy LLC - Aubree Saia, Bohdan Nedilsky
Madison Herb Society
Magic Moon Productions - Julie Busche, Mandy Martin
Moonwise Herbs - Linda Conroy
Nativa Medica - Jean Schneider
Prairie Pearls - Kate McFeeley
Pretty Pots-n-Pieces - Gina Mc Sherry
Sacred Joy - Julie Szyba
Savory Accents - Ted Ballweg
Unani Herbal - Salih Erschen
Wildwood Institute - Kathleen Wildwood
Willy Street Co-op - Jack Kear
We encourage the media to contact us about our annual Herb Fair. Get the Herb Fair Press Kit.
There will be lots of vendors, the MHS booth, bake sale, and the Educational Room with three fabulous speakers!
Come and get your herb questions answered.
Learn how to apply to be a vendor at the Madison Herb Society's Annual Herb Fair.
The Madison Herb Society welcomes all members of the press to our
annual Herb Fair.
Get the Herb Fair Press Kit.
Chef Elena Terry of Wild Bearies Catering draws on Ho-Chunk food traditions and her culinary training to demonstrate uses of our native herbs, such as juniper berries, sage, wintergreen, and sumac.
Jean Schneider of Nativa Medica will teach us how to prevent and treat bites, as well as how to use local herbs as tinctures and teas to recover from an infection. Most of these herbs can be used along with treatments prescribed by your doctor. Handout with medicinal herb information provided.
Dear Potential Herb Faire Vendors:
The 2019 Madison Herb Society Herb Fair will be held on Saturday, November 2, 2019, from 9 a.m. to 3 p.m. We hope you will consider joining us for the Herb Society's biggest event of the year! As many of our veteran vendors know, this is event is well attended and a great deal of fun. Olbrich Gardens believes that more than 1,000 attendees were at last year's event. Surveys of last year's vendors report great satisfaction with their sales. For new vendors, we'd like to welcome you and help you get off to a great start, so please feel free to let us know how we may assist you.
We have a total of 16 vendor spots and applications are accepted on a first-come, first-served basis. Please send in your application materials and payment promptly to reserve your space since we have several new vendors interested in attending.
This year’s Herb Fair will again focus on herbal education with the theme of “Wisconsin's Wild and Native Herbs”. You may want to tie the theme into your products offerings, handouts etc.
Note that vendors may not offer artificial or non-herbal products at the Fair. We welcome the following types of herbal products: herbal teas and tinctures, herbal body care products, herbal books and artworks, herbal vinegars and preserves, other herbal food products, dried and fresh herbs and plants, décor incorporating herbs and similar items. If you are uncertain whether a product is appropriate, please inquire.
Please note that Herb Fair vendors must provide a list of all the types of products you plan to sell as part the application. Your list of products will be helpful in our publicity efforts and our handout to Herb Fair visitors.
All vendors must assume responsibility for compliance with applicable food safety laws. Please be aware that Wisconsin has a Cottage Food Law that allows homemade canned goods. Wisconsin’s Cottage Food Law applies only to producers with $5,000 or less in sales per year, and they may only sell at farmers markets and other community events (such as the Herb Faire). All sales must be made in-person and go directly from the producer to the consumer. Home producers are allowed to make jams, jellies, pickled goods, sauces, and any other canned goods that are acidic enough to be safe (needs a pH under 4.6). Here is a link that outlines Wisconsin specifics regarding the cottage food law.
For information about baked goods sale guidelines visit the Madison Health Department.
Setup will be on Saturday, from 7 a.m.– 8:30 a.m., which will give you one and a half hours. You need to supply your own table or display, but Olbrich has CHAIRS available. Two chairs will be provided to each vendor. Please enter through the side door (west) at Olbrich, not the main front door entrance. All vendors must have setup completed by 8:45 am. Vendors who do not arrive by this time will NOT be allowed to set up. We will not be able to setup on Friday, nor can we access Olbrich Gardens prior to 7 a.m.
Following setup, you are required to move your vehicles to the back parking lot, leaving the closer-in parking places available for Faire attendees and Olbrich visitors.
We are having three speakers throughout the course of the day (in another room) as usual.
Enclosed you will find:
Your payment as a vendor covers your membership in the Madison Herb Society, so you don't need to make two payments, but please fill out both applications forms. Thank You.
An electronic press release, including a copy of the Herb Fair poster, will be sent to you once you are accepted for participation in the 2019 Herb Fair, so that you can help publicize the event to your customers.
If you are interested in giving a program or workshop at a future fair or at one of our monthly meetings on your area of specialty, please let us know so that we can consider you for the future.
We hope you will be part of Madison Herb Society's 2019 Herb Fair.
Thank you and welcome,
President, Madison Herb Society
Woman putting drops of an herbal tincture into a mug.
Sheila Leary, Madison Herb Society president
firstname.lastname@example.org or 608-444-0926 (cell)
HIGH-RESOLUTION IMAGES can be downloaded from the Herb Fair Press Photos section of the website.
(If the hyperlink doesn't work, please copy and paste the link.)
A POSTER can be downloaded from these links:
Madison Herb Fair Saturday, November 2, 9 a.m.–3 p.m. Olbrich Botanical Gardens, 3330 Atwood Ave., Madison. Speakers, vendors, bake sale, free admission. 2019 theme: “WISCONSIN’S WILD AND NATIVE HERBS.” More information at https://madisonherbsociety.org/annual-herb-fair
PUBLIC SERVICE ANNOUNCEMENT
The thirty-seventh annual Herb Fair in Madison, sponsored by the Madison Herb Society, has as its theme this year “WISCONSIN’S WILD AND NATIVE HERBS.” The Fair takes place Saturday, November 2, from 9 a.m. to 3 p.m. at Olbrich Botanical Gardens, 3330 Atwood Avenue in Madison. The Herb Fair features speakers and local vendors offering products from teas and baked goods to body care products and herbal gifts. Admission is free.
To arrange a print or broadcast interview with a representative of the Madison Herb Society, please contact Sheila Leary at email@example.com or 608-444-0926 (cell)
37th Madison Herb Fair Set for November 2
“WISCONSIN’S WILD AND NATIVE HERBS” is the theme of the 37th annual Herb Fair of the Madison Herb Society. It takes place Saturday November 2, 9 a.m. to 3 p.m., at Olbrich Botanical Gardens, 3330 Atwood Avenue in Madison. The fair features speakers, information, and an herbal marketplace. Admission is free.
“There is such an interest in eating local foods, and that includes herbs. Our three speakers will introduce the wild and native herbs of Wisconsin that you can grow or forage and herbal flavors from the Ho-Chunk culinary tradition, as well as how to use herbs to prevent tick bites and aid treatment of Lyme disease,” said Sheila Leary, president of the Madison Herb Society.
Scheduled talks at the Fair are:
9:30 a.m. Linda Conroy Meet the Wild and Native Herbs of Wisconsin
Join forager and herbalist Linda Conroy of Moonwise Herbs for this inspiring overview of useful plants found in the fields and forests of Wisconsin. She will present medicinal, edible and utilitarian applications, while sharing tips for sustainable foraging.
11:30 a.m. Elena Terry Native Herbs in Ho-Chunk Food Traditions
Chef Elena Terry of Wild Bearies Catering draws on Ho-Chunk food traditions and her culinary training to demonstrate uses of our native herbs, such as juniper berries, sage, wintergreen and sumac.
1:30 p.m. Jean Schneider Medicinal Herbs and Lyme Disease
Herbalist Jean Schneider of Nativa Medica will discuss how to prevent and treat tick bites as well as how to use local herbs as tinctures and teas to recover from an infection. Most of these herbs can be used along with treatments prescribed by your doctor. Handout with medicinal herb information provided.
“The Herb Society’s most popular products at the fair are our bake sale and our catnip toys. We’ll also offer four tea blends, including Lavender-Mint and Victorian Bouquet, savory herb blends, cookbooks, individual herb packets and our popular herbed lemon rice mix. We’re pleased to welcome several new vendors to the fair, including the Willy Street Co-op,” noted Leary.
The Herb Fair marketplace features sixteen regional small businesses and organizations offering such products as herbal teas, baked goods, bath and body care items, dried herbs and blends, products featuring chili peppers and honey, essential oils and tinctures, aromatherapy products and smudges, wreaths and a variety of herbal first aid products, including tick-bite kits. Vendors will also be selling botanically inspired handcrafts, fairy garden items, and holiday ornaments.
The Madison Herb Society is a non-profit membership organization that promotes education about the culture and use of herbs, including their global history and use for culinary, medicinal, horticultural and decorative purposes. Throughout the year, the society sponsors speakers, workshops, field trips, garden tours and themed potluck meals.
Interested visitors are invited to become members of the Madison Herb Society at the Fair. More information about the Fair and the Society is at www.madisonherbsociety.org.
Photo by Sheila Leary
Photo by Sheila Leary
Photo by Carrie B. Wilkey
Get your herbal cookbooks at the Herb Fair! Learn about growing, harvesting, and cooking with specific herbs.
Photo by Carrie B. Wilkey
Meet with Herb Fair vendors and speakers like Jean Schneider of Nativa Medica
to learn more about herbs!
Photo by Carrie B. Wilkey
Stock up on our #1 selling product at the Herb Fair - Wisconsin Herb Blend! Add it to meats, fish, vegetables for a salt-free, delicious flavor.
Photo by Carrie Wilkey
Restock your pantry or pick up some dried herbs for holiday gifts at the Madison Herb Society's 37th Annual Herb Fair at Olbrich Gardens on Saturday, November 2, 2019, from 9 a.m. to 3 p.m.
Photo by Carrie B. Wilkey
Interested in herbs? Check out the Madison Herb Society's 37th Annual Herb Fair at Olbrich Gardens on Saturday, November 2, 2019, from 9 a.m. to 3 p.m.
Photo by Sheila Leary
Get your herbal cookbooks at the Herb Fair! Learn about growing, harvesting, and cooking with specific herbs. The herb cookbooks make wonderful holiday gifts - great as stocking stuffers.
Photo by Carrie B. Wilkey
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